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Drive your dream with Bowater Toyota

Welcome to our virtual showroom. Step inside and see for yourself.

take our virtual tour

Welcome to the future.
We have created this great new feature to enable you to take a good look around our central Nelson showroom, Parts & Service Departments and even peak behind the curtain at the workshop - all from the comfort of your digital device, where ever you may be.

Simply click on the image above to get started. The 360 degree Virtual Tour will begin in a new window. Once it begins and loads the introduction you are away. It is easiest to use the arrow keys to navigate if you have a keyboard. Be sure to click on the icons as they contain special video, photo albums and more. Enjoy!

A better tomorrow starts today. Bowater Toyota walks the talk.

Written by Media Manager.

Rodney BowaterRodney Bowater, chairman of the Bowater Motor Group, watering in the tree commemorating our relationship with the Brook Sanctuary. Click to enlarge.

Bowater Toyota, and the wider Bowater Motor Group, are very excited that the Brook Waimarama Sanctuary's "Get Behind the Fence" campaign is coming to fruition with the 14 kilometre fence almost completed. We have been keen supporters of the whole project for many years, and are always keen to get involved where ever and when ever we can.

In the last month Toyota New Zealand began a conversation about the importance of connecting with nature, and entered into a relationship with DoC (the Department of Conservation). Click here to read about the celebration that Toyota NZ held to celebrate it's 50 years in New Zealand. Part of that celebration was the sending of a small Rimu seedling to every dealership in the country, for us to plant somewhere significant.

We instantly thought of the Brook Sanctuary, and the opportunity to gift this seedling to the sanctuary. A conversation ensued and we sat down with Sanctuary Manager Hudson Dodd to discuss the opportunity to start something significant. As it transpired we couldn't gift the Rimu seedling to the Sanctuary as they have a strict bio-security blanket in place where only trees "born" in the sanctuary valley are able to go back into the valley. They have a very comprehensive seed raising operation in place, taking seeds from the trees in the sanctuary, raising them at the Sanctuary base by the dam, and replanting them as and where they need them.

Instead we discussed their future plans for the area, how they envisaged the community engagement to be generated, and their collective wishes as to beginning places of commemoration within or just outside on the Sanctuary grounds.

We saw the entire exercise as an opportunity to celebrate Toyota New Zealand's Believe Statements, which have become competely integrated into the Bowater Toyota "way". One of those statements is that by working together we can make a difference. So we listened. In the end we came up with a great plan that involved finding a perfect rock to inscribe a small part of our story in a way that would truly "stand the test of time".

This video is long (14 minutes) but it celebrates our journey on Saturday 30th April when some of the Bowater Toyota team, and 3 generations of the Bowater family, came together and started something special. A tree was placed in the ground that will outlast us all, and will be a significant food source for birds long into the future as they repopulate the Brook Valley. It is awesome!  

Today was extra special for the team of Bowater Toyota at The Brook Waimarama Sanctuary Trust as a bunch got together with their kids and planted a tree to commemorate the long standing relationship between Bowaters and the Sanctuary. This tree will stand the test of time and be there to visit for generations to come, as well as provide nourishment for the birds as they repopulate the area. It's a long video but worth every second. Thank you everyone. It was a very special moment.

Posted by Bowater Motor Group on Saturday, 30 April 2016

There is of course so much more to the story.

Toyota celebrates 50 years in New Zealand

Written by Media Manager.

In 1966 Toyota made a modest entry into the New Zealand car market, the 50th anniversary of which was marked by the planting of a native Puriri tree at the National Customer Centre in Palmerston North last Friday.

the team at head office 

Although a great deal has evolved, a constant theme remains in Toyota’s business that is as prevalent today as it was 50 years ago.

“Toyota New Zealand entered the New Zealand market with the aim of leading the way to the future of mobility; that remains our mantra 50 years later,” says Alistair Davis, CEO of Toyota New Zealand.

“Recognising the 50 year journey is not only taking a moment to reflect back on the challenges and the triumphs but largely an opportunity to celebrate, motivate and prepare for the next 50 years.”

Toyota announces 2015 dealership champions. The official press release.

Written by Media Manager.

Alistair Davis and Tony BowaterToyota New Zealand CEO, Alistair Davis (left) pictured with Tony Bowater, CEO of Bowater Toyota, holding the Dealer of the Year cup.

Bowater Toyota has been announced the 2015 Toyota Dealer of the Year at the annual Toyota Dealer Awards ceremony in Nelson over the weekend. This is the 2nd year in a row that the dealership has won the coveted award for overall excellence in all aspects of dealership operations.

Toyota New Zealand has been hosting a Dealership Awards ceremony for more than 30 years to recognise the continuous commitment and high level of performance that Toyota dealerships deliver, with this year’s celebrations also marking Toyota’s 50 year journey in New Zealand.

Bowater Toyota - which operates in Nelson, Richmond and Motueka - claimed the top award over fellow finalists Wanganui Toyota and Manawatu Toyota.

The company’s CEO, Tony Bowater, believes the award reflects the Bowater Toyota team’s collective understanding of their objectives and ability to stay focused and motivate one another to achieve.
“I am very proud of our team and humbled to receive this recognition on their behalf,” says Bowater.

“They have maintained focus in knowing what our expectations and goals are; to support and assist our customers, ensuring they receive the best service and reward us with a smile.

“To be recognised as Dealer of the Year, back to back, for a network as successful as Toyota is massive, it shows just how good our team is. For us, it is like winning the World Cup.”

Bowater Toyota delighted to win 2015 Toyota Dealer of the Year.

Written by Media Manager.

dealer of the year 2015Tony Bowater (centre) on stage to collect the Dealer of the Year trophy for 2015. Click to enlarge.  
It has been a huge year for Bowater Toyota.

Imagine the surprise felt by all at the Bowater Toyota table when Tony Bowater got the call to stage as winner of the 2015 Toyota Dealer of the Year at the annual awards held on Friday 19th February in Nelson at the Rutherford Hotel.

The surprise was justified. As reigning Dealer of the Year and current holders of the much coveted Yokoi Cup there was no expectation that the Bowater Toyota team COULD win it again, but there it was, on the big screen! Bowater Motor Group chairman Rodney Bowater and his wife Helen were lucky enough to be at the table as well, and could not help but be filled with pride. Imagine that. Toyota Dealer of the Year two years running, and awarded the prestigious title in our home town!

Being the reigning trophy holders as last years Toyota Dealer Of the Year there came with it a hefty responsibility and an obligation to perform as champions. At our celebration dinner last year we heard from 3 time Adventure Racing World Champion Nathan Fa'avae on what it takes to carry the mantle of World Champion and convert that pride and excitement into a motivation to built on the successful practises that got you there in the first place, so that you could better your performance and remain at the top of your game. This attitude to success has certainly paid off in a big way. 

 
Back to back winners of Toyota Dealer of the Year

Tony Bowater was very proud of the team and humbled to receive this recognition on their behalf on Friday Feb 19th at the annual Toyota Dealer awards that were being held right here in Nelson. With the spotlight already shining on us, and being the reigning Toyota New Zealand Dealer of the Year, Tony went into the awards with no expectations, imagine the excitement of winning the ultimate award back to back!

Posted by Bowater Motor Group on Wednesday, 24 February 2016

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