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Drive your dream with Bowater's

Welcome to our Website

YOU CAN DRIVE YOUR DREAM,
AND WE CAN MAKE IT HAPPEN.

OUR HISTORY IS JUST THE BEGINNING!

Your car is probably your next biggest asset to your home, and you will spend a considerable amount of time in your car over your lifetime.
Life is too short to be worrying about your car. You need a car that suits your lifestyle. 
We have a comprehensive range of the world's best valued and most reliable cars ready for you to experience. You can drive your dream today. It is that easy.   

Since 1945, The Bowater Motor Group has been providing the Nelson region with quality vehicles and servicing that is second to none. Now, even more so than ever before, it is possible to drive your dream.
The future of car technology has arrived.
With our stores, showrooms and customer centres spread all over the wider Nelson region we are confident that our long history in the area means that we not only know what works best around here, but what will work best for you.   

Think Bowaters and three things come to mind...
Quality, excellence and vehicles to suit a lifestyle.

Whether for urban, business or off-road, let Bowater's begin your journey.
If you're going somewhere - The Bowater Motor Group will take you there.

Bowater Toyota scoops the awards and comes out on top.

Tony and Alistair
Bowater Toyota CEO Tony Bowater with Toyota NZ CEO Alistair Davis


Last weekend, in Auckland, Toyota NZ held it's annual Dealer Conference. It is a chance for dealers to all get together, share some stories and be a part of the annual awards ceremony.

This year Bowater Toyota was very successful again and scooped several major national awards.

Bowater Toyota CEO Tony Bowater was very honoured to represent his hardworking team in Auckland, visiting the stage on 4 separate ocassions. The major awards for the dealership were the national 2013 Parts Excellence Trophy and the 2013 New Vehicle Excellence Cup. The Bowater Toyota Dealership was also runner up in the Service Excellence Cup, as well as runner up in the Dealer of the Year award.

In addition to these prestigious awards, Bowater Toyota also received recognition with the Toyota Platinum Award, an award that is given for outstanding excellence in all areas of the business, and the Triple Crown Award (being the top sellers in passenger, commercial and overall new market share within our region).

The accolades however did not stop there. The following morning at the post awards breakfast Bowater Toyota were singled out again and held up as a shining example of how dealerships could be actively engaged in contributing to the local community.

This was a very humbling moment said Bowater Toyota CEO Tony Bowater as "all the company was doing was returning the favour and supporting the community just as they supported the business".

The Bowater Motor Group is driven to be involved in this years Relay for Life

Relay For Life is an inspiring community event that gives everyone a chance to celebrate cancer survivors and caregivers; remember loved ones lost to cancer; and fight back by raising awareness and funds to support the work of the Cancer Society.

Relay For Life is for people of all ages and fitness levels - anyone can take part, and this year due to our sponsorship of the BMG Mini for Nelson Cancer, we too are also putting together a team and taking part at this years Relay to be held at Saxton Field on Saturday 1st March.

We recognise the terrible toll that cancer has on our community, some of our staff and their loved ones have been personally effected by this, so when asked to be a major sponsor of the BMG Mini for Nelson Cancer over a year ago we embraced the opportunity to be supportive. The Caffeine Crew's motivation behind the restoration of the mini is all about raising funds for Cancer Society Nelson through their participation in the Relay for Life. It was a natural extension of this support for the Bowater Motor Group to also sign up to be on the ground and involved in this years Relay for Life.

If you are keen to be involved, or want to know how it all works, take a few minutes to watch this short video. By the end of it we are sure, like us, you will be asking "how can i get involved?"

Getting involved is easy. You can build your own team of 10 - 15 people, register online at the Relay for Life website (click here) and begin on the path to fund raising and preparing yourselves for the event itself - a moving tribute to those we remember,  and an opportunity to help those going through it. Or you can support our Bowater Motor Group team, from now on known as the Bowater Dream Drivers!

Bowaters are recognised for getting behind the fence

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Bowater Honda CEO Chris Bowater accepts a certificate for a sponsored fencepost from Brook Waimarama Sanctuary's General Manager Hudson Dodd


We bid the team from the Brook Waimarama Sanctuary's Campaign Office a fond farewell last week from the space we donated to them in the top showroom of Bowater Honda. The renovation programme we have in place for the moving of the Honda and Hyundai dealerships has now shifted up a gear now that Bowater Honda has moved into it's new showroom in Achilles Ave. This has freed up the showroom on the corner of Rutherford and Hardy street to begin the transformation into the new Bowater Hyundai showroom.

It was a bittersweet moment as the Brook Sanctuary's General Manager Hudson Dodd presented Bowater Honda CEO Chris Bowater with a certificate for a sponsored fencepost as recognition of the support the Bowater Motor Group has given the organisation over the past year.

The Bowater Motor Group has enjoyed providing a space for the central campaign office of the Brook Waimarama Sanctuary, and this was done with no expectation of any kind. We were genuinely pleased to be able to help this great, local, community focused initiative as they entered the public fundraising phase. By enabling them to have a presence within our highly visible showroom right on one of central Nelson's busiest traffic intersections was a gift we could easily provide this vital environmental project - a project we were very happy to get behind as a community focused organisation.

It is exciting to one day be able to see our name on a fencepost near the main entrance, and something that the up and coming generations of the Bowater family, and all those that work alongside them, will most certainly treasure. It is indeed a wonderful surprise and a great legacy for the company to be honoured with, and we are most grateful for the gift. 

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Support in the Community

  • Natureland
  • Rainbow
  • Hyundai Winner
  • Bowater Toyota Cancer Society
  • Nelson Bays Football
  • Nelson Giants
  • Arts Festival
  • Cricket World Cup