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  • toyota 86
     

    Toyota 86: On the Right Track!

    The Toyota 86 is a legend in the making. It is a return to the pure fun of driving. Rear wheel, front engined with a very low centre of gravity. It has been winning Car of the Year awards all over the world, including being named the Top Gear Car of 2012 when it was first released! Fun starts when you press the button. Click here to learn more. New or used, Bowater Toyota can put you on the right track!
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    Drive your dream

    The Bowater Motor Group are ready to exceed your expectations, and make it possible to drive your dream today. A local, family owned company, we have been supporting the community since 1945 - and selling what we feel are the best cars the world has to offer, and servicing all makes and models from onsite workshops we are very proud of. We have a range second to none, with new cars in the showrooms from Toyota, Honda, Hyundai, Lexus, & Isuzu. There is something for everyone, at every stage, new or used.
  • Hyundai Accent
     

    Need a a new Accent? See our Used Selection

    If you drive a small car, or are thinking about downsizing to a lower fuel use, more efficient smaller car for around town use, then you need to see the Hyundai Accent. This zippy little hot hatch has it all! Small on size but massive on features across the model range. We have a wide range of quality used vehicles like this one in our central Nelson Yard. Click here to find out more.

Drive your dream with Bowater's

Beginning of a new era as Honda NZ takes the wheel in Nelson

It’s fair to say COVID-19 has been the catalyst that has caused us to review all our operations. Extraordinary times require extraordinary measures.

Here is an announcement from Bowater Honda CEO & BMG Director Chris Bowater.

chris bowater

"Regretfully, after 47 years our partnership with Honda NZ will come to an amicable and mutually agreed, end. We will be a leaner organisation going forward but we will actually come through these changes in good shape, more focused and determined than ever to continue to successfully serve the Nelson / Tasman communities for many more years to come.

New Toyota Yaris Hatch is made of fun

The new generation 2020 Toyota Yaris Hatch stands above the rest in the small car segment with its fun to drive attitude combined with class-leading fuel economy, safety and advanced hybrid technology.

toyota yaris tnz launch1 

The 2020 Yaris Hatch is new from the ground up and has been designed with fun in mind. Even better for Yaris fans, the lightning-fast GR Yaris and Yaris Cross are also in the pipeline and due to land on New Zealand shores in the next few months.

Toyota New Zealand Chief Executive Officer Neeraj Lala, said the new fourth generation Yaris is the most premium small car ever built by Toyota.

“The new Toyota Yaris arrives at a perfect juncture in time when consumers are wanting a characterful compact car that is fun to drive with premium interior touches, while also happy in the knowledge they are driving an extremely efficient vehicle with state-of-the-art safety,” he says.

For the first time, a hybrid Yaris Hatch will be available in New Zealand. The Yaris Hatch will be available in two powertrain options - a petrol version utilising a newly developed 1.5L three cylinder engine and a full hybrid-electric version.

Two local businesses win a Toyota Highlander for a year

Local post COVID recovery gets a boost with the Toyota Small Business Driver - DeVille Cafe and R&R Kayaks win a Toyota Highlander for 12 months, and a portion of the Million Dollars of Advertising from the Mediaworks MediaFund.

Small Business Driver winners
Al Mapperley from Bowater Toyota, Claire Scott from MediaWorks with SBD winners, Mac and Geoff from DeVilles, and Lauretta & Rohan Haskell from R&R Kayaks with their children Monroe and Jett. 


Nelson's DeVille Cafe, and R & R Kayaks from Marahau, have been selected as two of the 100 small businesses around the country to receive the free use of a Toyota Highlander for 12 months.

The Small Business Driver programme was conceived by Toyota New Zealand, and partnered by MediaWorks, as a way to help small businesses keep moving after the sudden economic shock of COVID-19.

Applications from businesses who had received Government wage support and employed fewer than 20 people were received in June and assessed by an independent panel of judges.

Al Mapperley, Business Manager from Bowater Toyota, said the response to the offer of help was well beyond Toyota’s expectations and highlighted the need for all New Zealanders, businesses and consumers, to support small businesses.

“Over the years many small businesses in this area have been loyal to us and to Toyota. As a result, we have developed strong bonds with our local customers,” Al says.

“The economic impact of the pandemic is making it tough for many small businesses. Our dealership is no different –as a small business these are difficult times. But Toyota has the capacity to help and a heart that cares about other businesses and the local economy.”

100 Toyota Highlanders available to help keep small businesses moving

To mobilise and support small businesses impacted by COVID-19, Toyota New Zealand are providing 100 businesses with a Toyota Highlander SUV for 12 months.

2020 toyota highlander

Toyota, in partnership with Mediaworks’ MediaFund, is calling for small businesses to apply for the use of a Toyota Highlander for a year and a tailored advertising campaign including media and creative material.

Andrew Davis, Toyota New Zealand Executive, said Toyota had been impacted by COVID-19 like most businesses, but was able to mobilise its resources to help out other business owners.

“Small businesses are the backbone of the New Zealand economy and many have been loyal Toyota customers for decades. In these difficult times they need all the help they can get – from Kiwi consumers, from the Government and from other, larger businesses.”

“Toyota cares about business owners and their employees. We’re part of everyday life in New Zealand and want to help businesses to keep moving during these uncertain times. Any way of reducing their expenses will help so we are drawing on our inventory and putting up 100 Highlanders for use for a year,” Andrew said.

Any small business can apply for the Small Business Driver package. They just need to show they employ fewer than 20 people and have received the Government’s wage subsidy.

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