Drive your dream with Bowater's

Welcome to our Website

YOU CAN DRIVE YOUR DREAM,
AND WE CAN MAKE IT HAPPEN.

OUR HISTORY IS JUST THE BEGINNING!

Your car is probably your next biggest asset to your home, and you will spend a considerable amount of time in your car over your lifetime.
Life is too short to be worrying about your car. You need a car that suits your lifestyle.
We have a comprehensive range of the world's best valued and most reliable cars ready for you to experience. You can drive your dream today. It is that easy.

Since 1945, The Bowater Motor Group has been providing the Nelson region with quality vehicles and servicing that is second to none. Now, even more so than ever before, it is possible to drive your dream.
The future of car technology has arrived.
With our stores, showrooms and customer centres spread all over the wider Nelson region we are confident that our long history in the area means that we not only know what works best around here, but what will work best for you.

Think Bowaters and three things come to mind...
Quality, excellence and vehicles to suit a lifestyle.

Whether for urban, business or off-road, let Bowater's begin your journey.
If you're going somewhere - The Bowater Motor Group will take you there.

A series of significant milestones for the team.

July 25th, 2022.

2002 bowater toyota team

The Bowater Motor Group acquired the Toyota franchise for the top of the south back in 1990, and as such as welcomed onto the team a large number of the existing Wrightcars Toyota team.

That was 32 years ago, and we are proud to say that we still have a good number of those same individuals still with us and celebrating some significant work anniversaries over this past few months.

We love celebrating success and excellence and there is something very special about a workplace where so many of the team have chosen to literally invest decades into moving BMG forward. We thank them all, and are very proud to take a minute to celebrate these fantastic people.

Hyundai unveils design of All-Electric IONIQ 6, an electrified streamliner with mindful interior design

June 29, 2022.

2022 IONIQ 6 ext01

Hyundai Motor Company today revealed the streamlined and timeless design of the highly anticipated IONIQ 6, the second model in its IONIQ dedicated all-electric-vehicle lineup brand. IONIQ 6, which Hyundai describes as an Electrified Streamliner, is aerodynamically sculpted and makes innovative use of sustainable materials to reflect today’s EV customers’ values.

Inspired by Hyundai’s Prophecy EV Concept, IONIQ 6 is characterised by clean, simple lines and a pure aerodynamic form that Hyundai designers describe as Emotional Efficiency. IONIQ 6’s electrified streamliner typology and mindful cocoon-like interior embody a silhouette for the new era of electric mobility, while the overall design theme of Ethical Uniqueness reflects Hyundai’s customer-centric commitment to energy efficiency and environmental responsibility.

“IONIQ 6 connects an emotional convergence of functionality with aesthetics,” said SangYup Lee, Executive Vice President and Head of Hyundai Design Center. “The distinctive streamlined design is the result of close cooperation between engineers and designers, with obsessive attention to detail and customer-centric values at the core. We have created the IONIQ 6 as a mindful cocoon that offers a personalised place for all."

Bowater Toyota victorious again at annual awards

2022 Toyota Supreme Award winners

The team at Bowater Toyota were very excited and proud to have been crowned 2021 Toyota New Zealand Supreme Award winners in a virtual event held online last night.

This penultimate award was ontop of the award they had won moments earlier, the 2021 President’s Trophy for outstanding customer service.

Hilary Barry, Toyota NZ CEO Neeraj Lala, and Toyota NZ General Manager of New Vehicles and Product Planning Steve Prangnell, were on the set of the online awards to deliver the outstanding results to Tony Bowater and the management team that had gathered in the new showroom in Achilles Avenue.

It was the 5th time in the last 8 years that Bowater Toyota have won this Supreme Award, cementing their place as industry leaders amongst the dealer network of one of New Zealand’s most trusted brands.

Bowater Motor Group

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Website Notices

New Features!
We have recently installed a new multi language tool. Head to the top section of the website and select your preferred language. Easy as that. Some of the images with words in them will not translate but with this new feature activated we create more content with this translation tool in mind over time. We hope this helps you connect with us.

Supporting the Brook Sanctuary

The Brook Sanctuary is returning nature to the Nelson Region. They are undertaking a very ambitious and visionary project, and amongst other very important projects they are currently working on raising funds to place a 14km predator-proof fence that will create a 700ha native wildlife experience close to Nelson’s city centre.

The Bowater Motor Group are right behind them on this project, and we have injected our own support during the initial public fundraising phase of the project by enabling them to have a campaign office downtown in the heart of Nelson.

Click here to go to the Brook Sanctuary section of the BMG website where you can learn more about the Sanctuary as well as catch up the news and events.