Drive your dream with Bowater's

Welcome to our Website

YOU CAN DRIVE YOUR DREAM,
AND WE CAN MAKE IT HAPPEN.

OUR HISTORY IS JUST THE BEGINNING!

Your car is probably your next biggest asset to your home, and you will spend a considerable amount of time in your car over your lifetime.
Life is too short to be worrying about your car. You need a car that suits your lifestyle.
We have a comprehensive range of the world's best valued and most reliable cars ready for you to experience. You can drive your dream today. It is that easy.

Since 1945, The Bowater Motor Group has been providing the Nelson region with quality vehicles and servicing that is second to none. Now, even more so than ever before, it is possible to drive your dream.
The future of car technology has arrived.
With our stores, showrooms and customer centres spread all over the wider Nelson region we are confident that our long history in the area means that we not only know what works best around here, but what will work best for you.

Think Bowaters and three things come to mind...
Quality, excellence and vehicles to suit a lifestyle.

Whether for urban, business or off-road, let Bowater's begin your journey.
If you're going somewhere - The Bowater Motor Group will take you there.

New Toyota Yaris Hatch is made of fun

The new generation 2020 Toyota Yaris Hatch stands above the rest in the small car segment with its fun to drive attitude combined with class-leading fuel economy, safety and advanced hybrid technology.

toyota yaris tnz launch1

The 2020 Yaris Hatch is new from the ground up and has been designed with fun in mind. Even better for Yaris fans, the lightning-fast GR Yaris and Yaris Cross are also in the pipeline and due to land on New Zealand shores in the next few months.

Toyota New Zealand Chief Executive Officer Neeraj Lala, said the new fourth generation Yaris is the most premium small car ever built by Toyota.

“The new Toyota Yaris arrives at a perfect juncture in time when consumers are wanting a characterful compact car that is fun to drive with premium interior touches, while also happy in the knowledge they are driving an extremely efficient vehicle with state-of-the-art safety,” he says.

For the first time, a hybrid Yaris Hatch will be available in New Zealand. The Yaris Hatch will be available in two powertrain options - a petrol version utilising a newly developed 1.5L three cylinder engine and a full hybrid-electric version.

Two local businesses win a Toyota Highlander for a year

Local post COVID recovery gets a boost with the Toyota Small Business Driver - DeVille Cafe and R&R Kayaks win a Toyota Highlander for 12 months, and a portion of the Million Dollars of Advertising from the Mediaworks MediaFund.

Small Business Driver winners
Al Mapperley from Bowater Toyota, Claire Scott from MediaWorks with SBD winners, Mac and Geoff from DeVilles, and Lauretta & Rohan Haskell from R&R Kayaks with their children Monroe and Jett.

Nelson's DeVille Cafe, and R & R Kayaks from Marahau, have been selected as two of the 100 small businesses around the country to receive the free use of a Toyota Highlander for 12 months.

The Small Business Driver programme was conceived by Toyota New Zealand, and partnered by MediaWorks, as a way to help small businesses keep moving after the sudden economic shock of COVID-19.

Applications from businesses who had received Government wage support and employed fewer than 20 people were received in June and assessed by an independent panel of judges.

Al Mapperley, Business Manager from Bowater Toyota, said the response to the offer of help was well beyond Toyota’s expectations and highlighted the need for all New Zealanders, businesses and consumers, to support small businesses.

“Over the years many small businesses in this area have been loyal to us and to Toyota. As a result, we have developed strong bonds with our local customers,” Al says.

“The economic impact of the pandemic is making it tough for many small businesses. Our dealership is no different –as a small business these are difficult times. But Toyota has the capacity to help and a heart that cares about other businesses and the local economy.”

100 Toyota Highlanders available to help keep small businesses moving

To mobilise and support small businesses impacted by COVID-19, Toyota New Zealand are providing 100 businesses with a Toyota Highlander SUV for 12 months.

2020 toyota highlander

Toyota, in partnership with Mediaworks’ MediaFund, is calling for small businesses to apply for the use of a Toyota Highlander for a year and a tailored advertising campaign including media and creative material.

Andrew Davis, Toyota New Zealand Executive, said Toyota had been impacted by COVID-19 like most businesses, but was able to mobilise its resources to help out other business owners.

“Small businesses are the backbone of the New Zealand economy and many have been loyal Toyota customers for decades. In these difficult times they need all the help they can get – from Kiwi consumers, from the Government and from other, larger businesses.”

“Toyota cares about business owners and their employees. We’re part of everyday life in New Zealand and want to help businesses to keep moving during these uncertain times. Any way of reducing their expenses will help so we are drawing on our inventory and putting up 100 Highlanders for use for a year,” Andrew said.

Any small business can apply for the Small Business Driver package. They just need to show they employ fewer than 20 people and have received the Government’s wage subsidy.

Bowater Motor Group

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Website Notices

New Features!
We have recently installed a new multi language tool. Head to the top section of the website and select your preferred language. Easy as that. Some of the images with words in them will not translate but with this new feature activated we create more content with this translation tool in mind over time. We hope this helps you connect with us.

Supporting the Brook Sanctuary

The Brook Sanctuary is returning nature to the Nelson Region. They are undertaking a very ambitious and visionary project, and amongst other very important projects they are currently working on raising funds to place a 14km predator-proof fence that will create a 700ha native wildlife experience close to Nelson’s city centre.

The Bowater Motor Group are right behind them on this project, and we have injected our own support during the initial public fundraising phase of the project by enabling them to have a campaign office downtown in the heart of Nelson.

Click here to go to the Brook Sanctuary section of the BMG website where you can learn more about the Sanctuary as well as catch up the news and events.