In a report released today by AMR, Toyota New Zealand has the strongest corporate reputation in the country.
The corporate reputation index is produced by AMR, the Australasian associate of the worldwide Reputation Institute. The results are based on the public perception of New Zealand's largest companies across their products and services, innovation, workplace, governance, citizenship, leadership and financial performance.
Toyota had risen from sixth place last year to win the overall top ranking, as well as first in products and services, innovation and governance.
Toyota New Zealand managing director and chief executive Alistair Davis said it was pleasing to know Kiwis thought highly of the company.
"At Toyota, we try to take a long-term perspective and we fundamentally believe that business cannot survive in a society, or on a planet, that fails. Within the framework of the business of moving people, we are trying to build a better planet," he said.
"Good values underpin our business, and we genuinely take our role as a good corporate citizen very seriously."