Hyundai Genesis - a 4 door luxury push into the sedan market. Click to enlarge.
As the new Hyundai Genesis Luxury Sedan makes it's way to our Bowater Hyundai showroom during March, the motoring press nationwide are being to froth at the statement this vehicle is making, and the quite nice feathers it is ruffling at the top edge of the pecking order.
Dave Leggett from the Waikato Times has this to say.
Hyundai is back in the prestige car market with a four door sedan that aims to take on the best from Asia and Europe. And the Genesis might just be the beginning of a new chapter for the Korean car maker.
The car in the rear view mirror was quickly gaining on us.
It's deep squarish grille, set prominently between the sharp edged lights, looked familiar.
It's huge and it makes a big statement. It could have been an Audi. But it wasn't. The angles on the grille weren't quite right for a model from Ingolstadt and this car was something completely new on New Zealand highways.
The newcomer was Hyundai's new Genesis, the Korean carmaker's move into the premium sector of the market. And its size and styling will help it it fit in as a realistic alternative to similar-sized models from the top European and Japanese brands.
The Genesis was first developed as competition for the German prestige car makers on the North American market and the model is now an established model in the premium sector in the US in both sedan and coupe body styles. But the first-generation car was only available in left-hand drive and New Zealand has had to wait until the second-generation car came along to get a right-hand-drive version.
The Genesis was launched in New Zealand last week just in time for the Cricket World Cup Hyundai is a major sponsor.